Fortunately, thanks to members of management in place and the resulting high degree of member loyalty, coupled with flexible promotion, and development for the Oupo a steady stream of follow-up power.
Oupo Levin) is the essential foundation make-up brand. All along, Olay and L'Oreal with a strong long-term occupying many of the advertising department store cosmetics sales in the first two joint top spot. However, with the Oil of Olay brand development potential weaker, and Oupo the gradual adjustment of the domestic market and force, and this pattern has been challenged.
Now, in a large number of department stores, the joint venture of cosmetics sales champion of the fight, had evolved into the rotation Zuozhuang Oupo and L'Oreal, sales of both regular no clear winner, even when the results are comparable activities. However, on the Nationwide, sales of L'Oreal is still a lot higher than Oupo.
However, this year, Oupo frequency is beyond the possible signs. After a substantial increase over last year after the beginning of this year, L'Oreal has emerged in many department stores declining trend. Asked the reasons,blackhawks jerseys, department stores, said there may be two aspects, one is L'Oreal aspects of the investment significantly reduced than before, the other is the L'Oreal team to follow up the follow-up support to have worse than Oupo some.
Insiders speculated that this may be part of L'Oreal recently transferred to the store channel energy alliance on the charm. But for Oupo, this is definitely a good opportunity to catch up.
a steady rise up the development of a small can of
2008 years for cabinets and price increase initiatives, for always breakthrough. Although the price increases, the Oupo appeared in the mid-range price gap, leading to an outflow of some customers, but a small drop at the beginning, the Oupo beginning to show a strong development potential.
'obviously opened the grade Yantai Zhenhua
commercial make-up shopping store manager Howard watches Peng also to the The end of April this year, Zhenhua on Oupo counter image counter position, Oupo all employees were adjusted Oupo significant improvement in efficiency, customer price a lot higher.
However, there are some department store counters on Oupo the price for not much response. Once, Oupo mall in Foshan Xinghua steadily for 3 years, respectively, achieved 30%, 40% and 50% annual growth, the replacement of a new cabinet after, although the financial crisis, still managed to grow 20% . Even so, Deputy General Manager of Foshan City,mac makeup, Hing Wah Shopping Centre Cheung speed is still that Oupo replaced with new cabinets, sales although the increase, but the magnitude is not large,vibram 5 fingers, the main consumer group is still regular customers, so growth is within the normal range.
this, Xi'an Golden Flower Clock Tower Shopping Center business a century manager Feng Jianbo also to the Although the Century Golden Flower Oupo new cabinet has not yet in place, but Feng Jianbo that customers will not change because of the brand cabinets, changing packaging to easily change the original perception of the brand. Currently, Oupo sales month in the Golden Century in 30 million.
In fact, as Oupo the forefront of a department store counter, also said the new cabinet after the replacement, Oupo sales increase is not obvious, remaining at the original level.
membership system as momentum
When asked about the impression of Oupo, many department stores like Oupo is a solid performance, standardizing the brand,mac brushes, especially in the channels of the control on the product.
no doubt Oupo the development of sound, ultimately, it has been a member since the intensive efforts. Member of Oupo management industry has always been high reputation, which led directly to Oupo member loyalty is very high.
only from Oupo promotional point of view, Oupo effect of the control of the promotion is very strong. With many different brands of individual promotion depends, Oupo highly anticipated on the promotion. As disclosed in a trade, Oupo promotional focus on members, such as before each promotion, Oupo Council members by membership system to estimate issued invitations this way, to some extent to ensure that the promotional effect. Stores also reflected Oupo effect of promotion has been very stable.
course, Oupo adjustment of promotional gifts also contributed. Previously, major gifts Oupo sample some products, and now Oupo a wide range of gifts, many gifts are the little girls like jewelry, such as scarves, sun umbrellas, hats and so on. Attractiveness of these new patterns is clearly not small.
However, members of management systems Oupo disadvantage is that it lack of motivation to absorb new members. At this point, Told reporters in a trade, compared with other
above emphasized that he could understand Oupo not easily push new products, once the new push for the continuation of promising practices. However, understanding go to understand, the reality can not be avoided, after all, as Oupo competing products OLAY, L'Oreal are pushing new products fast, forceful, which are extremely beneficial to them to absorb new members, especially young members. Oupo a clear need to face this reality.
hard to please each mixed views on the Oupo
addition to generally accepted that members of management, the part of the department store counters on Oupo in the input operation with the department, said the synergistic appreciated. Such as Zhang, said speed, and the other
in the interview, there are department stores alleged Oupo is the soft underbelly of advertising fatigue, enough publicity. In fact, the cosmetics industry media delivery point of view, Oupo almost never entered the top ten. In contrast, the other
However, not all of the department stores are so considered. Huo Peng believes that low-key, more emphasis on the product itself and the customer experience has always been the characteristics of Japanese companies. Each brand has its own style of acting has always been low-key requirements of Japanese companies such as U.S. and European companies are marketing Fun, is not appropriate.
this, Zhang speed also believes that customer satisfaction and word of mouth Oupo a very high value, it is more willing to invest money and effort with the Member, VIP customer follow-up services, on non-advertising. For example, with the other
department may be part of the launch of new products on the Oupo not good market acceptance. According to him reflected Oupo even a part of them often go to Hong Kong to attract shoppers.
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