Estee Lauder: The unique aromatic superior design (on) [img] ../pic/line1.gif [/ img] -> Source: China Packing network clicks: 118 Time :2009-8-19 22:35 : 18 OF: There is no way an industry like the perfume industry,vibram 5 fingers, product and its packaging can be so closely fused together to form a creative industry. Women, of course, there are more and more men, do not just want to have a magical flavor, but also those who want to wave gracefully with wonderful Wonderful aroma and delicate glass into one!
Estee Lauder Companies Inc. is headquartered in New York, after 50 years of development, the company has grown for the perfume, and many global supplier of beauty products. She never stopped exploring the packaging design,mac brushes, always adhere to the integration of creative products and packaging. This article will introduce you to a new brand of Estee Lauder We also want to tell you, if you want to show your product noble quality,mac makeup, distinctive, you need more 下一番功夫 on the packaging!
Estee Lauder packaging design elite to maintain the brand's essence, but also did not forget to add modern elements to attract the modern consumer. At present, the Estee Lauder company has 18 brands, each brand has its own design and product development team. The work of this global team, in the company's four main areas (perfumes, cosmetics, skincare and other beauty products) to create a great product and a packaging design. At the same time, they also engage in other design projects, such as leisure scarves, promotional bags, Estee Lauder beauty advisors and even clothing design.
So when Estee Lauder, vice president of global packaging design John Flynn (John Fling), introduced their product, there are countless examples can come in handy, like the spray of perfume, Lili smell, are numerous. Flynn said: , if you count second-line characteristics of the product or design based on samples of different countries, our design samples can reach thousands of species. We attach great importance to twist open the bottle design, because we have to make design distinctive, can be the market has the advantage of 1 to 2 years - and we hope that the new brand in the 1 to 2 years after the release still has the lead. product packaging must be unique, not copied by competitors, imitation.
mutual support
global design team, Mr. Flynn and his designers, to another team from the Estee Lauder - Global Packaging R & D team are supported. R & D team, this elite gathering, and work closely with global design teams together from conceptual design to the completion of the final finished product as a whole.
Estee Lauder, vice president of global packaging opened Put Pat (Pat Chiappetta), said: We will raise some questions, such as: the packaging on the hand feeling? comfortable? how open the packaging, use and so on. We want the package to become practical and aesthetically pleasing. Mr. and Mrs. open Put all that in Estee Lauder, creative but not the number of packaging products is very small. Flynn said: working in partnership with the packaging team to ensure the feasibility of the project, and minimize costs.
open Put woman then says:
sense of smell than perfect experience
experience beyond the perfect sense of smell. Packaging R & D company Northrop Reiter, Executive Director Wayne (Wayne LoPrete), pointed out that design must also reflect and reinforce this feeling - packaging must be provided to consumers is a
At first, the design team, Mr. Flynn, shape. Ms. Put this option to open the proposed engineering problems: how to create this shape and surface effect?
In addition, the This test is infected with a transparent resin material you want to use color to represent the effects of glass bottles. According to Ms. open Put at first, Finally, they decided to package the product in 4 colors.
the other hand, it is worth noting, Plastic is the material most commonly used Estee Lauder - Not long ago, the company's skin care products almost all of the packages changed from glass packaging plastic packaging. Packaging R & D, according to Executive Director,blackhawks jerseys, Mr. Wayne Reiter Rop, for perfume packaging, non-glass perfectly. He said: In addition, crystal clear bottle, it can well demonstrate the effect of the design.
subtle, unique
here to introduce Perfume packaging design in general will unscrew a lid, cover the nozzle and can be removed on, but When you put the switch to the Put It On
Ms., this nozzle design is one of their masterpieces. To be sure, a lot of R & D team first invited to test this Estee Lauder staff move the switch. After the test results and be recognized, research and development for this perfume bottles to write a mobile switching instructions to facilitate the customers.
Thus, Estee Lauder on the details of the design effort under the unusual. Ms. open Poulter said: to more customer experience. Meanwhile, the 'Beyond Eden' in the box set up a support mechanism, fixed the bottle, increase security, ensure that the product is not easy to be damaged in transit.
Estee Lauder Companies Inc. is headquartered in New York, after 50 years of development, the company has grown for the perfume, and many global supplier of beauty products. She never stopped exploring the packaging design,mac brushes, always adhere to the integration of creative products and packaging. This article will introduce you to a new brand of Estee Lauder We also want to tell you, if you want to show your product noble quality,mac makeup, distinctive, you need more 下一番功夫 on the packaging!
Estee Lauder packaging design elite to maintain the brand's essence, but also did not forget to add modern elements to attract the modern consumer. At present, the Estee Lauder company has 18 brands, each brand has its own design and product development team. The work of this global team, in the company's four main areas (perfumes, cosmetics, skincare and other beauty products) to create a great product and a packaging design. At the same time, they also engage in other design projects, such as leisure scarves, promotional bags, Estee Lauder beauty advisors and even clothing design.
So when Estee Lauder, vice president of global packaging design John Flynn (John Fling), introduced their product, there are countless examples can come in handy, like the spray of perfume, Lili smell, are numerous. Flynn said: , if you count second-line characteristics of the product or design based on samples of different countries, our design samples can reach thousands of species. We attach great importance to twist open the bottle design, because we have to make design distinctive, can be the market has the advantage of 1 to 2 years - and we hope that the new brand in the 1 to 2 years after the release still has the lead. product packaging must be unique, not copied by competitors, imitation.
mutual support
global design team, Mr. Flynn and his designers, to another team from the Estee Lauder - Global Packaging R & D team are supported. R & D team, this elite gathering, and work closely with global design teams together from conceptual design to the completion of the final finished product as a whole.
Estee Lauder, vice president of global packaging opened Put Pat (Pat Chiappetta), said: We will raise some questions, such as: the packaging on the hand feeling? comfortable? how open the packaging, use and so on. We want the package to become practical and aesthetically pleasing. Mr. and Mrs. open Put all that in Estee Lauder, creative but not the number of packaging products is very small. Flynn said: working in partnership with the packaging team to ensure the feasibility of the project, and minimize costs.
open Put woman then says:
sense of smell than perfect experience
experience beyond the perfect sense of smell. Packaging R & D company Northrop Reiter, Executive Director Wayne (Wayne LoPrete), pointed out that design must also reflect and reinforce this feeling - packaging must be provided to consumers is a
At first, the design team, Mr. Flynn, shape. Ms. Put this option to open the proposed engineering problems: how to create this shape and surface effect?
In addition, the This test is infected with a transparent resin material you want to use color to represent the effects of glass bottles. According to Ms. open Put at first, Finally, they decided to package the product in 4 colors.
the other hand, it is worth noting, Plastic is the material most commonly used Estee Lauder - Not long ago, the company's skin care products almost all of the packages changed from glass packaging plastic packaging. Packaging R & D, according to Executive Director,blackhawks jerseys, Mr. Wayne Reiter Rop, for perfume packaging, non-glass perfectly. He said: In addition, crystal clear bottle, it can well demonstrate the effect of the design.
subtle, unique
here to introduce Perfume packaging design in general will unscrew a lid, cover the nozzle and can be removed on, but When you put the switch to the Put It On
Ms., this nozzle design is one of their masterpieces. To be sure, a lot of R & D team first invited to test this Estee Lauder staff move the switch. After the test results and be recognized, research and development for this perfume bottles to write a mobile switching instructions to facilitate the customers.
Thus, Estee Lauder on the details of the design effort under the unusual. Ms. open Poulter said: to more customer experience. Meanwhile, the 'Beyond Eden' in the box set up a support mechanism, fixed the bottle, increase security, ensure that the product is not easy to be damaged in transit.
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