VC bearish domestic cosmetics market skin care philosophy into the investment focus of the Pearl - Shanxi Channel - People

In the current Chinese cosmetics industry, the product a high degree of homogeneity has been plagued business owners and operators of a problem. Into the major cities of the cosmetic and specialty stores super look, the rows of products placed on the counter in addition to branding and packaging, but has no difference. Faced with increasingly fierce in the cosmetics market, many business owners and operators can only hope to find business products and marketing concepts of alienation, a breakthrough in the market.

domestic cosmetics brands less space Jingrun pearl or

new blueprint to lead the industry in Shenzhen, a reporter did some investigations, to counter or chain stores in many, many well-known or unknown skin care products are However, journalists have unexpectedly discovered that, in Shenzhen, Beijing Department Store, Sun Run is the counter flow of pearls, such as weaving, people come to buy an endless stream of products, sales was very hot.

we all know, the history of pearl skin care can be described as a long history in China. Many court ladies in ancient China are eating pearl powder pearl powder or surface covered, the remains young face. China's ancient classical medical books, Modern medical research also shows that 19 amino acids rich in pearls; iron, copper,mac makeup, zinc, manganese, selenium, molybdenum, nearly 20 kinds of trace elements and natural taurine, pearl calcium, a small molecule peptide, porphyrins and metal porphyrins and other pearls nutrition, both within the transfer mechanism, but also keeps the skin outside, is a treasure beneficial to humans.

Jing Run Pearl is the use of health care products, product quality has been undeniable and is also an excellent sales.

in the current concept of Chinese herbal medicine,mac brushes, the concept of flood plain in the form of plants, pearl skin care is clearly the trend of undercurrents, it is highly likely to develop into a new skincare trends and trends. Pearl skin care in addition to domestic brands and businesses as the idea of ​​the very few great development potential.

bearish domestic cosmetics venture investment philosophy Jing Run pearl to pearl

into the investment focus in recent years, sales of supplies to China's average annual rate of 23.8% of the rapid growth of the industry is developing rapidly. However, surprising is that the rapid development of the cosmetics industry did not attract VCs keen sense of smell much attention. VCs invested very few cases, the reporter learned there was only hand Sequoia Capital in 2009 Mary and affordable herbal Costa is today some 80 million yuan capital injection cases.

Recently a newspaper in Shenzhen is a statistical data show that since 2007, venture investment in the case only on the cosmetic send times Cai Wensheng investment security, venture capital and other investment Lanting deep technology, the Friends of capital investment Austrian-day groups, angel investors invest rice Mall,vibram 5 fingers, Green Investment Investment Chlitina so few a few.

held in the near future however,mac makeup wholesale, the cosmetics industry for 2011 Summit, Beijing Run the pearl sought after by venture capitalists competing to come to discuss investment cooperation. VC who asked not to be named, told reporters that investment in traditional cosmetics manufacturers of little value, only those with innovative ideas and selling points to attract venture capital companies, such as Beijing Run pearls, the pearl skin care concept will be the development of the industry the new trend, the market has great potential.

appears from the present form, the date will be increasingly fierce competition in the industry, product homogeneity will also be more serious, the Chinese daily chemical enterprises in order to break out of the difference is bound to find the marketing concept and thinking, and constantly market segments, improve brand management capabilities, will it be possible everywhere in the cosmetics market in the foreign gain a place.

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